Business messaging braces for a quantum leap in Mexico. Tiaxa developed an A2P solution for Telcel to take communication between companies and users to another level, based on Google’s RCS standard.

Mexico’s leading telecommunications company, Telcel chose Tiaxa for the implementation of a new version of an application-to-person (A2P) business messaging that is equipped with enriched communication services or RCS from Google.

This is a revolution in the interaction between companies and their users, it leverages carousels and buttons to facilitate browsing of high-quality videos, audios and images by users in a social media messaging environment.

The ominichannel gateway made by Tiaxa for Telcel works through Android Messages, which is integrated in most of the new devices that have this operating system. Texas strives to help mobile operators take their user experience to the next level.